For business owners · Not a speaking enquiry
If you're a business owner who wants AI actually working in your business... not another tool subscription, not a course you won't finish... this is the page. Carl teaches owner-operators to install AI team members in their own businesses. You own it. You can change it. It works while you don't.
3-hour live virtual workshop · Built for non-technical owners · Bring your own Claude account
Who this is for
Carl's programs are built for owner-operators of service businesses... coaches, consultants, accountants, mortgage brokers, real estate, allied health, agencies... typically doing $250K to $1.5M. You're already paying for ChatGPT or Claude. You've watched the videos. And your week still looks exactly like it did two years ago.
The problem isn't you, and it isn't the tools. It's that nobody showed you the difference between using AI and installing it. Used AI answers questions. Installed AI does jobs... with your voice, your offers, and your customers loaded in, working like a team member you hired rather than software you have to babysit.
The path
Step 1 · $97 USD
A 3-hour live virtual session with Carl. Not theory... an install. You walk out with your first working AI agent, your AI Business Brain scaffolded (your voice, customers and offers captured so AI sounds like you), and a 12-month map of what to install next.
Runs regularly · Live on Zoom · Replay included · Bring an operator or assistant free
Step 2 · 6 weeks
A group cohort that installs AI team members across your business week by week: your AI executive assistant, your creative team, your content engine. Live calls with Carl, install materials, and a cohort of owners doing it alongside you.
Offered to Workshop graduates · Group cohort · Live with Carl
Step 3 · Ongoing
Carl's builders' room for founders. Bring your real constraint, and Carl builds live with you... plus new AI capabilities shipped to members as the tools evolve. This is where he does his best work: live problems, real businesses, working systems.
Founders only · Application via the Sprint
Wait... isn't Automation Agency the done-for-you people?
Yes, Automation Agency is the company that's delivered around 700,000 done-for-you marketing tasks for 1,340+ businesses since 2014. That decade is exactly why the install programs work: Carl has watched what actually breaks in real small businesses at a volume almost nobody else has.
But when AI changed the game, Carl rebuilt the company around a different idea: business owners don't want to outsource AI. They want to own it. So the new work is teaching you to install it yourself... hire AI team members, don't program tools.
Quick answers
No. The whole point is non-technical install. You bring the business knowledge... what you sell, who you serve, how you sound... and the process hands you the scaffolding. If you can write an email, you can do this.
Neither. Carl doesn't build a black box you depend on him for. You install AI in your own business, with Carl guiding, so you own it and can change it as your business changes.
Current focus is Claude Cowork (Anthropic), which Carl rates as the best fit for non-technical business owners. You'll need your own paid Claude account. The operating model transfers to other tools as the landscape evolves.
That's the other door: see the speaking page for keynotes, workshops and fees.
The Workshop is the front door. $97 USD, live with Carl, and you leave with something working.
Register for the AI Install Workshop